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At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future foreveryone who joins our team. When you work with us, you’re part of a global mission to connect people, solvecomplex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilstfinding the perfect balance between work and life, Vodafone offers the opportunities to help you belong andmake a real impact.

The Product and Marketing Manager in Cybersecurity is responsible for shaping andexecuting the product strategy within Vodafone Portugal, in alignment with Vodafone Group teams and theProduct Operating Model. This role ensures that cybersecurity solutions are designed to meet marketdemands, comply with internal policies, and deliver value to customers.

The position involves leading cross-functional initiatives across market analysis, product definition, pricing, go-to-market planning, and campaignexecution. It plays a key role in ensuring that Vodafone’s cybersecurity offerings remain competitive, compliant,and aligned with customer expectations and business goals.

What You’ll Do

Defines the product strategy and roadmap for cybersecurity solutions, coordinating with local and groupstakeholders;
Leads the analysis of market opportunities, development of business cases, and pricing strategies for newproducts;
Owns the definition of business and user experience requirements for product development andenhancement;
Ensures compliance with data protection and cybersecurity policies, in collaboration with privacy, legal,and technology teams;
Oversees the full product lifecycle, including documentation, training, performance monitoring, and end-of-life planning;
Designs and implements go-to-market strategies in collaboration with commercial and operational teams,ensuring alignment with product positioning and customer needs;
Plans and executes marketing campaigns and promotional initiatives to drive awareness, adoption, andretention of cybersecurity solutions.

Who You Are

University degree in Marketing, Business Administration, Engineering, or a related field;
Deep understanding of cybersecurity technologies, market dynamics, and regulatory requirements;
Proven experience in product management, marketing strategy, and go-to-market execution;
Ability to convert market insights into actionable product and campaign strategies;
Strong stakeholder management, negotiation, and supplier coordination skills;
Expertise in lifecycle management, pricing models, customer segmentation, and campaign planning;
Minimum of 2 years’ experience in product management or marketing, preferably in cybersecurity or telecommunications;
Knowledge of GDPR, NIS2, and other cybersecurity compliance standards, and enterprise ITenvironments;
Advanced proficiency in data analysis, business case modeling, and marketing tools;
Effective communication and interpersonal abilities;
Fluency in English and Portuguese.

What's In It For You

Hybrid Work Model - Flexible hybrid work model with 8-10 in-office days per month, managed by teamleaders;
Vodafone Products and Services - Employees get a mobile phone, free communication plan, data card,and various discounts on services and products;
Recognition - Recognition programs for innovative, creative, high-potential employees and exemplarybehaviors;
Health and Well-being - Well-being Program offers nutrition and psychological consultations, webinars,workshops, and discounts on various services and products;
Learning - Access to Communities of Practice and a customizable digital training platform with high-quality content (namely Harvard Business Publishing and Skillsoft);
Local and International Mobility - Internal recruitment with local and international rotation opportunitiesacross departments and roles

Who We Are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to for guidance.

Together we can.

Senior Product & MKT manager

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