Marketing Manager - Serenity, Active & Pure em Albufeira,… - Jobeax
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Marketing Manager - Serenity, Active & Pure em Albufeira, Portugal
Serenity - The Art of Well Being
Portugal, Albufeira
Marketing Manager - Serenity, Active & Pure em Albufeira, Portugal is listed on Jobeax. Browse 30,000+ vacancies available.
About Us:
UHM (United Hospitality Management) is a progressive hospitality company committed to fostering wellness and holistic health. We aim to inspire individuals to live healthier, more balanced lives through our premium wellness services and products. We are seeking a passionate and proactive Marketing Manager to lead and drive marketing strategies for our key wellness brands: Serenity , Active by Serenity , and Pure .
Job Overview:
The Marketing Manager is responsible for developing and executing integrated marketing strategies across Serenity – The Art of Wellbeing and its sub-brands Active by Serenity and Pure .
This role drives brand awareness, engagement, and revenue growth, ensuring a strong and consistent brand presence while adapting strategies to each sub-brand’s positioning, audience, and commercial objectives.
The position requires a balance between strategic thinking and hands-on execution , with a strong focus on digital marketing, PR, email marketing, and brand management , while embodying the values of wellbeing and holistic living.
Key Responsibilities:
Brand Strategy & Positioning
Develop and implement integrated marketing strategies across Serenity, Active, and Pure
Ensure clear positioning and differentiation of each sub-brand while maximizing synergies
Act as brand guardian, ensuring consistency in tone of voice, storytelling, and visual identity
Build and manage annual marketing plans and campaign calendars
Coordinate the production of offline marketing materials (brochures, signage, menus, presentations, and promotional assets).
Digital Marketing & Performance
Plan, execute, and optimize digital campaigns across platforms (Google, Meta, etc.)
Manage website performance, SEO, and user experience across all brands
Monitor KPIs (traffic, conversion, ROI) and adjust strategies accordingly
Collaborate with digital agencies and partners
Email Marketing & CRM
Develop and execute email marketing strategies (newsletters, automations, campaigns)
Segment audiences and personalize communication to increase engagement and retention
Manage CRM tools and customer lifecycle strategies
Content & Social Media
Define and oversee content strategies aligned with wellbeing trends and brand identity
Manage social media presence, ensuring engaging and community-driven content
Collaborate with creators, influencers, and wellness advocates
Ensure consistency and quality across all digital platforms
PR, Partnerships & Brand Visibility
Develop and execute PR strategies to enhance brand awareness and credibility, including press releases, media content, and editorial materials.
Build and maintain maintain relationships with PR agencies, media, influencers, and wellness partners
Identify and activate strategic partnerships within the wellbeing ecosystem
Coordinate brand presence in events, activations, and collaborations
Analytics & Reporting
Monitor performance metrics and produce regular reports on marketing activities
Use data-driven insights to optimize campaigns and support decision-making
Track market trends and competitor activity in the wellbeing and lifestyle space
Cross-functional Collaboration
Work closely with operations, product, and experience teams to ensure brand alignment
Support activations, launches, and customer experience initiatives
Act as key wellness marketing advisor for internal stakeholders
Budget & Resource Management
Plan, manage, and monitor marketing budgets
Ensure efficient allocation of resources and strong ROI
Coordinate external agencies, freelancers, and partners
Requirements:
University degree in Marketing, Communication, Digital Media, or related field.
3–5 years’ experience in digital and brand marketing (preferably in hospitality or luxury sector).
Knowledge of paid media (Google, Meta), SEO tools, content platforms.
Fluency in English and Portuguese.
Proficiency in analytics platforms (Google/Adobe Analytics).
Familiarity with CMS, e-mail marketing and CRM platforms, Adobe Suite, Canva or similar.
Benefits:
Work with leading wellness brands in a growing industry.
Collaborative environment and a beautiful location in Albufeira, Algarve.
Competitive salary and benefits.
If you are a results-driven marketing manager with a passion for wellness, we’d love to hear from you! Apply now and be a part of our mission to inspire healthier lives.
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