Countryside Social Club & Hotel – Mafra, Portugal

Full-time · On-site (Mafra area) · Reports to founders

THE ROLE

DOMA is a boutique property near Ericeira, Portugal, bringing together a hotel, wellness centre, bakery and bistro under one roof. We attract guests and locals alike. We are growing, and we are looking for someone to own marketing results. This is a hands-on marketing leadership role at the centre of that growth.

You will be accountable for direct revenue contribution from the channels, campaigns, and products you build. Every workstream you lead has a measurable output. You will track it, report it, and be expected to improve it.

WHAT YOU OWN

Revenue & Commercial Performance for Hotel, F&B and Wellness

Direct booking revenue and share vs OTA and website – reported weekly. ADR and RevPAR contribution from marketing-driven demand.
Destination and local traffic conversion – from first touchpoint to confirmed booking
On-site revenue contribution: F&B covers, wellness sessions, day passes, event attendance
Local audience growth for Bakery & Bistro – measured by repeat visit rate and local F&B revenue

Campaigns & Demand Generation

Annual marketing plan and seasonal campaigns across hotel, wellness, and F&B verticals
Promotional offers, packages, and flash campaigns – from brief to execution to performance review
OTA presence management: https://jobeax.com/link/JlXYiB7d5OmofGlA, Airbnb, Expedia, etc. – promotions, content, ranking logic, visibility campaigns
Paid campaigns on Meta, Google and other platforms: you set the brief, manage budgets, own ROAS
Demand calendar ownership: knowing when to push, when to hold, and when to create urgency
Operate own DOMA's guest database for marketing purposes: segmented by type (local, destination, repeat), channel, spend, frequency
Email marketing via Brevo (or any other service) – lifecycle campaigns, retention, reactivation, local community
Local audience pipeline F&B: separate from hotel audience, separate KPIs
Repeat booking rate as a standing metric – with a plan to improve it quarter over quarter

Product Development

Develop commercial products with department heads: room packages, day passes, wellness and F&B offers, seasonal bundles
Identify gaps in the offer – what audiences are underserved, what formats are missing

Channels & Content

Social media: Instagram, LinkedIn and TikTok – strategy, calendar, quality control; day-to-day handled by team
Website: conversion-first, always current; you manage updates and brief the team on copy and UX
PR and partnerships: media relations, influencer programme, local brand partnerships
SEO: working with existing site infrastructure; understanding of keyword strategy, local search, and how landing pages drive organic discovery – able to brief content and identify gaps without necessarily being technical

Team & Budget

Lead a team of content creator, visual designer, marketing manager, and interns
Set priorities, manage workload, ensure output quality across all verticals
Manage marketing budget and external suppliers with clear ROI expectations
Report to founders on performance – clear numbers, clear read, clear next steps

HOW PERFORMANCE IS MEASURED

You will be expected to define, track, and improve across these areas from day one:

Area - What we track

Direct bookings - Share of total room nights; revenue vs OTA and website; cost per direct booking

OTA performance - Ranking position; promotion uptake and incremental room nights

F&B — local audience - F&B covers from local non-hotel guests; repeat visit frequency; local revenue %

F&B — destination - F&B covers from hotel guests; upsell rate; F&B revenue per guest night

Wellness - ATMOS session bookings; day pass conversion; repeat wellness visits

Email / CRM - List growth; open rate; click-to-book rate; revenue attributed to email

Paid campaigns - ROAS; cost per booking; Meta/Google conversion rate

Retention - Repeat booking rate; returning guest %; loyalty programme uptake

WHO YOU ARE

5+ years in marketing; at least 2 years in a role where you owned a revenue number and a team
Background in hospitality, F&B, or lifestyle – you understand how hotels and restaurants actually work
You have run multi-channel campaigns and can show the revenue impact, not just the reach
Comfortable with OTA platforms: you know how https://jobeax.com/link/JlXYiB7d5OmofGlA visibility works, what promotions do, and how Airbnb ranks properties
You know CRM: segmentation, lifecycle logic, email performance – not just newsletters
Solid grasp of paid media: you can brief a supplier or run campaigns yourself
You have built products, not just promoted them – packages, offers, formats
You manage people well: you delegate cleanly, give direct feedback, and raise the quality of the team around you
You measure success in revenue, bookings, and conversion in numbers – not content volume, impressions, follower growth, or effort
You don’t need to be told what to prioritise
Fluent English required; Portuguese is an advantage
Regularly present in the Ericeira/Mafra area

Marketing Lead

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