Content Manager em Lisboa, Portugal is listed on Jobeax. Browse 30,000+ vacancies available.
O Content Manager é a voz ativa das marcas no digital. É responsável pela gestão diária dos canais sociais, pela coerência das publicações e pela qualidade da interação com as comunidades, garantindo que a marca comunica de forma relevante, empática e alinhada com a estratégia definida. Responsável por assegurar a relevância diária da marca, mantendo uma ligação viva com as comunidades e garantindo que a estratégia se transforma em comunicação real, contextual e significativa.
Principais Responsabilidades
Gestão dos canais sociais: executar calendários editoriais, assegurar consistência de tom e imagem e adaptar conteúdos às especificidades de cada plataforma.
Interação e comunidade: monitorizar mensagens e menções, responder de forma empática, dinamizar as comunidades e apoiar a gestão de potenciais crises digitais.
Estratégia por plataforma: definir o papel de cada canal no ecossistema da marca e ajustar formatos, ritmos e oportunidades de real-time.
Análise e otimização: acompanhar métricas de performance, sinalizar aprendizagens, colaborar com media/analytics e produzir relatórios com insights qualitativos.
AI-first: incorporar o uso estratégico de ferramentas de IA para pesquisa, otimização de conteúdo, análise de insights e aceleração de processos.
Requirements
+5 anos de experiência em gestão de canais digitais ou community management.
Excelente domínio das plataformas sociais e das suas linguagens.
Escrita impecável e capacidade de adaptação a diferentes tons e contextos.
Sensibilidade cultural, empatia comunicacional e foco na execução diária.
Capacidade de gerir situações de crise digital com calma e discernimento.
Organização e atenção ao detalhe.
Experiência em agências criativas ou digitais.
Conhecimento de ferramentas de gestão e monitorização (Meta Business Suite, Hootsuite, Sprinklr, Later, etc).
Familiaridade com social listening e analytics.
Interesse por cultura digital, memes, creators e comunidades emergentes.
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